Zapp’s was founded in Louisiana in 1985 by Ron Zappe, who built the brand on bold, New Orleans-inspired flavors nobody else was making. Now owned by Utz Brands, the New Orleans identity is still fully intact. The kettle-cooked chip format is excellent — thick, hard crunch, great size — and the flavor combinations are some of the most adventurous in American snacking. The Voodoo concept alone, a chip that shifts flavor every bite, is a genuine piece of snack innovation.
Crumbland Favorites
Hotter ’N Hot Jalapeño (9.2)
Maybe the spiciest jalapeño chip I’ve had. Really good flavor — slightly sweet, acidic kick — and the chip itself is great, like the rest of Zapp’s. Serious heat that doesn’t quit.
Spicy Cajun Crawtators (9.0)
Hard crunch, thick kettle-style chip. The closest taste I’ve had to Crab Chips, just not as strong or salty.
Evil Eye (9.0)
Nice semi-hard crunch with a subtle flavor — kinda like a salty BBQ with a slight spice that opens up as you’re swallowing. Hard to pinpoint the exact flavor. Think spicy ketchup.
Voodoo Heat (8.8)
Like the traditional Voodoo, this chip has so much going on — ketchupy BBQ meets salt and vinegar. But the heat somehow puts it all in order. Like a distraction that mellows the chaos. A roller coaster in the best of ways.
Cajun Dill Gator-Tators (8.7)
The flavor is hard to define but it’s good — salt and pepper meets pickles meets Cajun seasoning. The flavors work surprisingly well together, and they’re not over the top.
Big Cheezy (8.5)
Hits you with a cheese flavor that fades into a salty, vinegar-y taste. Could easily demolish a big bag.
Voodoo (7.8)
Very good crunch and perfect size. Flavor is good — almost like an all-dressed chip, salty ketchupy BBQ — but a bit overpowering. Mostly BBQ with hints of salt & vinegar and a very tiny sour cream and onion. Gets better the more you eat.
Creole Onion (7.5)
Sweet onion flavor that starts pretty strong but fades fast. Aftertaste is a bit cardboard-ish. Could use another flavor element.